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SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO. Several factors play an important role in web positioning, some of them are optimization of HTML code, an optimized web design for desktop and mobile devices,  the identification of the right keywords and original web content. Furthermore,  unique and well-developed content is part of the SEO process that affects the online visibility of a website or webpage in a web search engine’s results.
SEO strategies to improve the visibility in search engines
Increasing your website traffic, brand awareness, customer loyalty and overall visibility in search engines is possible through the use of some of the following SEO strategies. First, identify and fix errors such as broken links, sitemap, and redirect errors. Second, make sure that your website and your WordPress are both mobile-friendly, Google will always indicate to your users if they are. Third, it is important to be descriptive in your titles according to your target locations, this will help you reach your target customers. Fourth, likewise, be descriptive with your content’s time especially in published articles or blogs, this sends the message to your search engines and users that your content is up-to-date. Fifth, research your competition, analyze their websites’ quality content and SEO strength and weaknesses. Finally, the use of relevant and engaging images will increase your search engine visibility. 
Techniques to identify keywords and key phrases with good potential for SEO
Key research is the process of using keywords to find out what search terms people enter into search engines. This knowledge can help the marketing strategy for your business and establish techniques to identify keywords that you would like your website to be found for.  It’s important to begin by making a list of relevant topics and key phrases your target audience might be looking for and check out the related terms that appear after you plug in a keyword. These can help you to come up with more ideas for other keywords you may want to consider. And last but not least, a well-balanced keyword strategy should include head terms (one to three words in length, usually more genetic ), and long-tail keywords (three or more words, tend to be more specific). This balance can definitely help you improve your ranking since the head terms amplify your traffic and provide you with your desired result.