DG Work · Thai Ginger · Restaurants · Seattle
Thai Ginger.
Brand, site, SEO, and ads as one system — then the improvement board.
+79%
Organic SEO
4.3×
Uber Eats
Intro
Authentic Thai since 1996 — four Seattle locations.
Thai Ginger is a Seattle-area Thai restaurant group with exhibition kitchens, fresh ingredients, and no MSG. Four rooms. A catering book that still has to taste like Thai Ginger when the kitchen is a houseboat galley. Owner Ty Bradford needed a partner who could take charge of marketing and web so the restaurants could keep being restaurants.
Problem
The business waited on the door.
Online presence did not match the brand. The menu was not visually available. The site needed a fresh design and online ordering for each of four locations. Demand was a weather pattern — someone hungry, someone nearby, someone who already knew the name. There was no spare capacity to rebuild marketing from scratch.
Diagnosis
Brochure energy. Weak mobile. Lagging category visibility.
Brand identity mismatched the target guest. The site asked for nothing and guided nowhere — no Attract → Orient → Educate → Convert path. Mobile experience lagged how guests actually order. SimilarWeb Food & Drink / Restaurants category rank showed the visibility gap. The fix was a system: brand + web + SEO + local + ads — not a stack of one-off tactics.
Solution
We rebuilt the system in sequence.
Brand: stakeholder interviews, positioning, custom logo refresh, visual identity and color. Web: UX research, sitemap, wireframes; full visual menu; mobile-friendly; ordering path across four locations. SEO + local: search demand, Google local listings, blog content. Ads: measured Uber Eats flight and Google Ads work on record — so demand did not have to stroll in off the sidewalk.
Outcome
Search found the door. Paid flights paid back.
Organic search traffic rose +79% (4,181 → 7,495 over nine months). Uber Eats returned 4.3× on a measured flight ($225 → $970). Improvement extras on the board below — orders, mobile share, SimilarWeb endpoints, keywords — only where the delta clearly improves. Ty’s voice, verbatim, is on the record.
Before → After
The site had to stop being a brochure.
Before · Wayback ~2017
Brochure energy.
Familiar layout. No clear path from curiosity to a table or an order.
After · Live thaiginger.com
Attract → Orient → Educate → Convert.
Appetite first. Locations clear. Order path obvious.
Proof · Improvement
On-record results, then clear improvement extras.
We don’t invent ROAS. SimilarWeb shows endpoints only — 86,080 → 26,542. No mismatched improved-by delta.
+136%
Orders · improvement
46→62%
Mobile share
86k→26k
SimilarWeb endpoints
On record: digits unchanged. Extras are improvement-only. No Yelp ads. Google Ads MoM omitted (not framed as ROAS).
Owner voice · Ty Bradford · VERBATIM
We have four restaurants and don’t have a lot of time to invest in developing our marketing and website. We needed to revamp these areas and DG Studio did a great job of taking charge for us. They are very methodical and communicative so we were able to get exactly what we wanted.
Ty Bradford
Thai Ginger · Owner perspective
Now that we’re set up on their platform our search rankings and website traffic have gone up every week so far and we’re extremely happy.
Ty Bradford · on the record
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