DG Work · Church Banners · Faith signage · Ecommerce
Church Banners.
Full-month ROAS on record — seasonal paid and SEO as one system.
12.35×
Feb 2023 Facebook ROAS
11.59×
Feb 2023 Google Ads ROAS
Intro
#1 online resource for faith-based signage.
ChurchBanners.com serves religious and faith-based organizations with indoor and outdoor banners, portable stands, custom and designer artwork, and upload-your-own. Owned and operated by Christians. Seasonal demand — Easter, VBS, Mother’s Day, Pentecost, Thanksgiving, Christmas — shapes the paid and organic calendar.
Problem
Organic struggled to convert. The market stayed narrow.
SEO: poor rankings for product keywords; traffic leaving without purchase; competitive printed-media SERPs. PPC: already strong online via paid and word-of-mouth, but awareness in a narrow faith market was hard to scale. COVID disrupted gathering — and the beautify and engage premise that banners support.
Diagnosis
Weak commercial-intent visibility. Seasonal architecture required.
Keyword visibility for commercial intent (e.g. Church Banners Indoor) lagged. Organic conversion paths needed work. Paid needed narrow targeting plus seasonal campaign architecture — and a COVID product/ad pivot. Measurement cadence already existed in Hype monthly agendas; proof culture was in place through 2022—23.
Solution
SEO foundation, then continuous paid capture.
SEO: keyword research (top-20 focus), submissions, ranking reports, Google Maps + directories, content program, monthly analytics. PPC: A/B new markets, narrowed targets, 5+ seasonal campaigns, COVID-related product flights. Ads (On record lane 2022—23): Facebook + Google Ads (Search + Shopping); seasonal flights; weekly/monthly ROAS, spend, and return reporting — full months only.
Outcome
Feb 2023 headlines — then a strip of improvement months.
February 2023 Facebook ROAS 12.35 ($2,917 → $36,044) and Google Ads ROAS 11.59 ($1,311 → $15,202). Supporting full months on the board: Jan FB 10.62, Nov GA 14.27, Sep GA 15.18, May GA 14.29. SEO improvement board: organic revenue +96.50%, organic transactions +105.32%, Church Banners Indoor 90th → #1.
Proof · Improvement
Full-month ROAS. Improvement strip. SEO deltas.
We don’t invent ROAS. Full-month only. Do not pitch Apr 2023 FB 4.32 as a win. Do not present 7-day peaks as monthly.
12.35×
Feb 2023 FB
11.59×
Feb 2023 GA
15.18×
Sep 2022 GA
+96.5%
Org revenue SEO
90→#1
Indoor keyword
Sources: PROOF-PACK / SOT-ROI-WEAVE · Drive SEO CB PDF. On record ads headlines primary.
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