DG Work · LAMC · Cosmetic surgical · Los Angeles
LAMC.
Organic and Facebook traffic lift.
>3,000%
Organic search
+53%
Facebook website traffic
Intro
Cosmetic surgical center on Wilshire Blvd.
LAMC is a cosmetic surgical center near MacArthur Park in Los Angeles — nurses, doctors, and surgeons with 10+ years of practice. Local competitive density in plastic surgery is high; paid CPC pressure was rising — the market problem, not a DG result.
Problem
Heavy local competition. Rising paid costs.
In a crowded LA plastic-surgery market, relying on rising CPC alone was not a durable growth plan. Visibility for the procedures the practice wanted to promote needed organic and content support alongside paid.
Diagnosis
Keyword focus + content cadence + site rebuild.
Diagnosis centered on focused keyword strategy, a new website, and weekly blog/infographic cadence. Smaller procedures with exclusive discounts were a promotion lever. Online presence needed to work with local newspaper placements — not replace them blindly.
Solution
SEO system: site, keywords, content, Facebook.
Focused keyword strategy; new website; weekly blog and infographics; promote smaller procedures with exclusive discounts; online + local newspaper. Facebook used as a website-traffic channel alongside organic search growth.
Outcome
Organic >3,000% (about 30×). Facebook traffic +53%.
Organic search traffic rose more than 3,000% — roughly 30× — after about one year of SEO work. Facebook website traffic rose +53%.
Visual
Mark on the practice.
Proof · Improvement
Organic lift. Facebook traffic lift.
No invented ROAS.
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